Adolescents' interpretations of e-cigarette advertising and their engagement with e-cigarette information: results from five focus groups.

Objective: The objective of this study is to explore adolescent non-e-cigarette users' interpretations of e-cigarette advertising and their engagement with e-cigarette information. Given adolescents' lack of persuasion knowledge and the association between advertising and behaviour, insights from non-users who are heavily targeted by the industry add evidence to a field that mainly focuses on risk perceptions and reasons for experimentation. Design: Five focus groups were conducted with 39 adolescents (mean = 14.21 years, age range = 12-17, 80% female). Data were analysed using the thematic approach. Results: Three themes were emerged: (1) advertising motivates nonsmokers to use e-cigarettes, (2) there is fascination with the technical and emotional appeals featured in commercials and (3) searching for information about e-cigarettes involves little validation. Adolescents also recalled health and social appeals that are consistent with content analysis of e-cigarette advertising. Further, adolescents used digital platforms and interpersonal sources for information on e-juice ingredients, health effects, accessibility, and price to satisfy their curiosity and justify their use. Very few, however, questioned the trustworthiness of the information. Conclusion: Findings provide support for the implementation of strategies, such as media literacy in public health and media campaigns, and the development of regulations vis-à-vis advertising and access to e-cigarette products to reduce future uptake.

Sustaining an inclusive trauma system in a rural state: the role of regional care systems, partnerships, and quality of care.

Different approaches exist for developing inclusive trauma systems with a regional system approach. The purpose of this article is to describe a sustainable and replicable structure for developing a trauma system with urban and rural environments. A relatively new trauma system is presented to show (1) how rural health networks and relationships can support rural trauma system development; (2) how partnerships help to support trauma system development; and (3) how the trauma system infrastructure has used assessment and assurance strategies to support regional systems of care to foster optimal care of the trauma patient.